What is SEO

What is SEO?

In short, Search Engine Optimization.
SEO is the process of maximizing the amount of visitors on your website by ensuring your site appears in the top ranks of search engine result pages (SERPs). 

- Quality Traffic: You can drive every possible visitor to you website. But are they there to see what you have? You want visitors who are genuinely interested in what you offer.

- Quantity of Traffic: Once you have targeted the correct audience, the more traffic the better.

- Organic Traffic: Paid search ads make up a large portion of many SERPs. Organic traffic is any unpaid traffic that comes from SERPs.

How Does SEO Work?

A search engine is a website you visit to type a phrase or question and Google, Yahoo!, Bing, or any other search engine you're using responds with a list of webpages that could potentially be exactly what you're looking for. 

Heres how:

Google (or any other search engine) has what they call a "crawler". This crawler goes out and gathers all the information it can from the internet's content. The crawlers bring this data back to the search engine to build an index. That index is then fed through an ever-changing algorithm that tries to match all the data with your query. There are a lot of factors that go into the search engines algorithm...

Below are some of the best practices that can lead you to success.

On-The-Page Factors

Content

- Quality: Are your webpages well written and do they have substantial quality content?
- Research: Have you researched the keywords people may use to find you?
- Words: Do pages use words and phrases you hope they'll be found for?
- Fresh: Are pages fresh and about trending topics?
- Vertical: Do you have image, video, local, news, or other vertical content?
- Answers: Does your content turned into questions in direct answers within search results?
- Thin: Is content "thin" and lacking substance?

Architecture

- Crawl: Can search engines easily "crawl" pages on your site?
- Mobile: Does your site work well on mobile devices?
- Duplicate: Does your site maintain duplicate content issues?
- Speed: Does your site load quickly?
- URLs: Do URLs contain meaningful keywords to page topics?
- HTTPs: Does your site provide secure connection for visitors using HTTPs?
- Cloaking: Do you show search engines different pages than humans?

HTML

- Titles: Do HTML title tags contain keywords relevant to page topics
- Description: Do meta description tags describe what pages are about?
- Structure: Do pages use structured data to enhance listings?
- Headers: Do headlines and subheads use header tags with relevant keywords?
- Stuffing: Do you excessively use words you want pages to be found for?
- Hidden: Do colors or design "hide" words you want pages to be found for?

 

Off-The-Page Factors

Trust

- Authority: Do links, shares, and other factors make your pages trusted authorities?
- Engage: Do visitors spend time reading or "bounce" away quickly?
- History: Has your site or its domain been around a long time, operating in the same way?
- Piracy: Has your site been flagged for hosting pirated content?
- Ads: Is content ad-heavy? Do you make use of intrusive interstitials?

Links

- Quality: Are links from trusted, quality, or respected web sites?
- Text: Do links pointing at your pages use words you hope they'll be found for?
- Number: Do many link points at your web pages?
- Paid: Have you purchased links in hopes of better rankings?
- Spam: Have you created links by spamming blogs, forums or other places?

Personal

- Country: What country is someone located in?
- Locality: What city or local area is someone located in?
- History: Has someone regularly visited your site?

Social

- Reputation: Do those respected on social networks share you content?
- Shares: Do many share your content on social networks?